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Generally, Reyes Accordions is one of the most acclaimed accordion companies in the world. This company primary caters to the Latino market, bridging both their Tex-Mex Conjunto and Norteno. Today, Reyes Accordions has a strong emphasis on the three-row button accordion, and with that they will soon be expanding their coverage to include piano accordion.
According to its history, the Reyes Accordions started as a family tradition. The current owner of this company, Gilbert Reyes, had stated on one of the interviews that his grandfather picked up his first accordion when he was fifteen years old. It was his great grandfather who bartered livestock in exchange for a one row diatonic accordion from a German merchant in Monterrey Nuevo Leon, Mexico in 1927.
In 1942, when Gilbert Reyes’ grandfather and father crossed the Rio Grande River and settled in Texas, the polka style of music had created an impact on the people, particularly to his grandfather. The following year, he brought the two-row diatonic accordion and started experimenting with the polkas. And, later on, having been exposed to many great accordion players,
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his grandfather had found a form to express himself - music.
However, Gilbert’s father was not well-known for his music or even cared to be. Conjunto that time was in fact a poor working mans music that really did not hold any value in the mainstream. Conjunto, the music of Gilbert’s father, is not a widely popular genre even though some who romanticize this style of music think it is.
It is interesting to know that it was the grandfather of Gilbert Reyes who left great impression on Gilbert. It was him who gave Gilbert the umbilical cord that connects him with the culture, heritage and people. And, it was his music that brought the Reyes Accordions to life.
Today, Reyes Accordions’ vision is not only to sell the high quality accordions. The company also strives to provide the customer the necessary information concerning the Tex-Mex and Norteno genre in particular. As a musician with his Reyes Accordions, Gilbert understands the needs of both the English and non-English speaking customers. The company is now composed of professional accordions staff, including Mark D., Sara Fernandez,
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Tina Valenzuela, and Gilbert Reyes.
It is further nice to know that Reyes Accordions with its highly dedicated accordions staff, knows and understands both the styles of music. Perhaps this is due to the fact that Gilbert Reyes, along with his cohorts, has been playing the three-row button accordion since the age of fourteen. As Gilbert once stated, “success comes from knowing your product and customer”.
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